Universal Ads Manager organizes ads into three parts: campaigns, ad sets, and ads. When you create a campaign, you need to set up the advertising objective, campaign name, schedule, and budget.
- Name your campaign. Please note campaign names have a minimum character length of 3 and a maximum character length of 191 characters.
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Select your objective. Objectives fall into two categories: Video Views and Conversions.
- Video Views helps you boost your brand’s visibility and generate interest in your products or services. This objective is ideal for increasing brand awareness.
- Conversions encourages viewers to purchase your products and services. It’s perfect for driving sales and increasing website conversions. Note: This objective requires you to place the Universal Ads Pixel on the Ad Set (see Pixel Overview).
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Set a spend cap to limit how much money your campaign can spend.
- Lifetime: Limits how much your campaign can spend throughout its lifetime.
- Daily: Limits how much your campaign can spend per day.
- Select the start and end times, or select to run your campaign indefinitely. Note, you can also set this at the ad set level.
- Select a status, Active or Paused.
Next, you will build your ad sets, create your ad, and publish your campaign.
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