Create an Ad Set

1. Name your ad set.
2. Set your bid.
3. Define a daily and lifetime ad set budget, and specify a start and end date if different from the campaign’s dates.
4. Select where your ads will appear:
   1. Automatic Placement
5. Select locations (state, DMA, or ZIP code) to include or exclude in your targeting parameters.
6. Select the demographics you want to target, including age range, gender and advanced demographics.
7. Select the Custom Audiences you want to reach (if applicable).  
8. Decide if you'd like to set a frequency cap. A frequency cap limits how many times a viewer sees your ad during a specific period. 
9. Enable tracking with the Universal Ads Pixel: 
   • Toggle on the Universal Ads Pixel to enable pixel tracking. 
   • Create a new Pixel or select an existing Pixel ID to associate with the ad set.
10. Set the ad set status to active or paused. 

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