To create a single ad, follow the campaign creation flow. After you complete the campaign and Ad Set setup, you’ll proceed to create the Ad.
- Name your Ad.
- Drag and drop, click to upload creative from your computer or select a creative from your Creative Library.
- Click Upload to allow the system to transcode your video.
- Please see here for Creative Requirements.
To create multiple ads within an ad set:
- Go to the Manage Ads Dashboard.
- Click the ‘Ad’ tab, then click + New Ad.
- Add additional creatives to an existing Ad Set.
- When prompted, choose the Ad Set where you want to add the new creative.
Note: Universal Ads aims to evenly distribute spend across all ads in the Ad Set, but it doesn't guarantee even delivery. Auction demand, bid, and other factors may influence delivery.
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