The Universal Ads Pixel tracks specific actions and conversions crucial to your business. You can install this JavaScript code snippet to your website to monitor key web events. Universal Ads Manager streamlines the process of creating and implementing pixels for advertisers.
The pixel helps collect data on events like lead form submissions, purchases, and sign-ups, giving you valuable insights into your advertising campaign performance and gives you the ability to choose your lookback window (7, 14 or 30 days). Each Universal Ads pixel tracks a single event. In addition to attribution, you can use the pixel to create custom audiences, allowing you to target or exclude those audiences directly in Ads Manager.
The terms and conditions associated with your use of the Universal Ads Pixel are set forth in our Pixel Terms.
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