Developers can build applications on top of the Universal Ads Marketing API that can integrate with accounts on Universal Ads. Integrations can help you improve workflows and scale your marketing efforts such as:
- Sending ad creatives directly into your account
- Integrating campaign reporting into your dashboard
- Allowing your measurement partner to access reporting without manual exports
Developer should follow these steps to get started:
1. Login or Signup:
- Go to the Developer Portal and click Login / Signup at the bottom of the left-hand navigation.
- Sign-in using your Universal Ads Manager (UAM) credentials.
- If you don’t have a UAM account, follow the prompts to create one.
- You will be asked to set-up an organization.
- As part of the registration process, you'll create an organization by providing your business details.
2. Link Your Ads Manager Organization:
- Once you've signed in using your Universal Ads Manager (UAM) credentials, go to the Developer Account Settings and select the Linked Organization tab to link your organization.
- Please note that Developer Accounts can only be linked to single advertiser organizations. Agency organizations are not eligible to be linked to Developer Accounts at this time.
3. Submit your App:
- Navigate to the App Management page and click Create App +.
- Enter your App Name, Description, and Redirect URL.
- Select the app Distribution Type:
- External App - Apps to be used for multiple ad Organizations. Requires approval by the Universal Ads team.
- Internal App - App to be used only for your linked ad Organization. Active immediately. Please note that internal apps are available only for Developer Accounts linked to single advertiser Organizations.
- Select the required API permissions (Requested Scopes) for your app.
4. Save Your App Credentials:
- After submitting your app details, you’ll receive your App ID, App Key, and App Secret.
- Save these credentials securely.
- The App Secret will not be accessible again after you leave the page.
- The App ID and Key will remain available on your App Details page.
5. Approval Process for External Apps
- After submission, your app will be marked as pending.
- The Universal Ads team will review your submission and notify you of the decision within three business days.