Review and ensure your ad meets Universal Ads advertising terms:
- Avoid delays by making sure your ad complies with all Universal Ads advertising guidelines.
- Review the Advertising Guidelines for details on prohibited content and categories.
Follow these best practices to maximize the impact of your Universal Ads creatives:
Consider your creative length
- If you want to make an impact early, we recommend :15s.
- If you have a story to tell that builds, :30s or :60s offer more space to share.
- Tip: For 15-, 30-, and 60-second placements, export creatives at 15.00s, 30.00s, or 60.00s whenever possible. Creatives with fractional seconds may be rounded by publishers. For example, a creative that is 30.5 seconds or longer may be treated as a 31-second asset and rejected from 30-second placements.
Note: If your creative is outside the typical duration (:15s, :30s, or :60s) this may limit inventory and impact delivery.
The power of voice
- Voice-over creatives make a larger impact with viewers. Consider using voice-over instead of just imagery and music.
Let your brand shine
- Include branding and URLs early and often throughout the entire spot to ensure viewers connect and take action.
Leave viewers with an action
- End cards with strong CTAs encourage viewers to take action more often.
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