Creative validation will happen during the ad creation process. During upload, the system will check the video files against technical requirements listed below and will provide feedback directly in the platform.
Design Specifications
| Dimensions | 1920 x 1080 |
| Bitrate | 10MBS or higher |
| Max File Size | 250MB |
| File Format | .mp4 or .mov |
| Codec | h264 recommended |
| Audio |
192 Kbps minimum Sampling Frequency 48000Hz |
| Aspect Ratio | 16x9 |
| Durations* | :15, :30, :60 (no stitching) |
| Frame Rate | 23.98, 24.25 or 30 fps |
| Renditions | Recommended |
| Loudness | Average of 24 LUFS +/-2LUFS |
*Duration Validation: Publishers may round creative durations with fractional seconds to the nearest whole second. For example, a creative with a duration of 30.5 seconds or greater may be treated as a 31-second asset by publishers and may not be eligible for placements that require a 30-second creative. To help avoid delivery issues, we recommend exporting creatives at exactly the intended duration (for example, 15.0, 30.0, or 60.0 seconds).
Learn more about Universal Ads Advertising Guidelines here.
Up Next: