An Ad Account is a container or workspace within Universal Ads Manager where you manage your advertising activities. It holds all your campaign data, team member access, audience settings, creatives and more.
Within an Ad Account you can:
- Create and manage campaigns: Set up ad campaigns, choose objectives, and build ad sets and ads.
- Track performance: Monitor the results of your ads with built-in real-time analytics.
- Control budgets: Set daily or lifetime spend limits.
- Assign team roles: Assign different roles and permissions to members so they can manage the correct portions of that Ad Account. Learn more about inviting team members here.
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