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Genre reporting provides visibility into how your campaigns perform across content categories such as Comedy, Drama, News, and more. This report is available through Advanced exports and is designed to complement Genre Targeting by helping you understand delivery and performance by genre.
Note: Genre reporting is not available for Content Select (CS) campaigns. All impressions in CS will appear as Unknown.
How to access Genre reporting
Genre reporting is available through campaign reporting export:
- Navigate to the Manage Ads dashboard, and scroll down to the reporting tables
- Select Export
- Click Advanced
- Under Select Advanced Dimension, choose Genre
- Export the report as a CSV file
Understanding Genre data
Each row shows performance for a specific genre, based on publisher-provided metadata or Universal Ads classification.
Note: Genre reporting is not available for Content Select (CS) campaigns. All impressions in CS will appear as Unknown.
N/A or Unknown genres
You may see values labeled N/A or Unknown in your report. These values appear when:
- The publisher did not provide genre metadata
- The content could not be matched to a genre by Universal Ads
These impressions are valid but cannot be attributed to a specific genre.
Potential data inflation
Genre reporting includes a disclaimer about potential data inflation. This occurs because a single impression can be associated with multiple genres and is counted once for each applicable genre. As a result, the sum of row-level impressions, clicks, or conversions may exceed overall campaign totals.
This behavior is expected and reflects multi-genre classification rather than duplicate delivery.
Example (for illustrative purposes only)
An advertiser’s campaign delivers 5 total impressions.
- One impression is served in a program classified under Comedy and Drama
- One impression: Action and Drama
- One impression: Action and Comedy
- One impression: Romance, Comedy, and Drama
- One impression: Thriller
In this case, the Genre report shows:
- Comedy: 3 impressions
- Drama: 3 impressions
- Action: 2 impressions
- Romance: 1 impression
- Thriller: 1 impression
When totaled, these equal 10 impressions, even though only 5 impressions were actually delivered. This occurs because impressions are counted once per applicable genre.
For the most accurate view of total delivery, refer to overall campaign metrics (utilizing non-Genre Standard reporting).
Best practices
- Use Genre reporting to identify trends, not absolute totals
- Compare performance across genres to inform targeting decisions
- Refine creative strategy to match top performing genres
- Expect some delivery to appear as Unknown or N/A
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