Genre Targeting

Genre targeting allows you to run your ads alongside specific content genres using Comcast’s first-party data.

Please Note: Genre targeting and Viewership Behavior targeting represent two different types of targeting capabilities. You should use Genre Targeting to specify which genre (e.g., comedy, drama, horror) you would like your ads to appear next to, while you would use Viewership Behavior to target audiences based on their indicated behaviors. For example, if you want to target news viewers, but want your ad to appear adjacent to sports content, you would select: 

• Viewership Behavior target – News
• Genre target – Sports

Steps:

1. Click Create Campaign + and select Performance+.
2. On the Ad Set Settings page, scroll to the Audience section and expand Advanced Options.
3. Click into the Content Genre field.
4. Select the genres you want to Include or Exclude from targeting. 
   • Selecting genres to Include limits delivery to only the genres you choose.

Genre Targeting Segments:

Up Next: 

Viewership Behavior Targeting 

Placement