TransUnion's TruAudience platform is available as an Audience Partner in Universal Ads, making it easy to activate audience segments you already use for digital advertising campaigns. Advertisers can connect their Universal Ads account to TransUnion and use audience data to reach relevant viewers across premium TV inventory.
Before You Begin
To connect TransUnion and Universal Ads, you'll need:
- An active TransUnion TruAudience account
- An active Universal Ads account
- Your Universal Ads Ad Account ID
Find Your Universal Ads Ad Account ID
- Sign in to Universal Ads.
- Go to Business Center.
- Locate your Ad Account ID.
Connect TransUnion to Universal Ads
- Sign in to your TransUnion TruAudience account.
- Open the Partner Directory and select Universal Ads.
- Click into OAuth.
- Enter your Universal Ads Ad Account ID.
- Click Authorize.
- Sign in to Universal Ads when prompted.
- Select your organization and complete the authorization flow.
- Once authorization is complete, you'll be redirected back to TruAudience to finish setup.