Advanced Demographics allow advertisers to target viewers based on factors such as education, household income, marital status, and shopper behaviors.
Steps:
At the Ad Set level, under Performance +, navigate to the Demographics section.
Within the “Advanced Demos”, you will select the category of choice.
You can select one or more audiences (the forecasting tool will update based on your selection) to be added to your targeting parameters.
Segments include:
Education
-Bachelor Degree
-Graduate Degree
-High School Diploma
-Less than High School Diploma
-Some College
Household
-Age of home: built 10-29 years ago, built 30-49 years ago, built 50-74 years ago, built 75+ years ago, built in last 10 years
-Children in Household (13+)
-Children in Household (under13)
-Homeownership Status: Homeowners, Renters
-Married
-New movers: Likely to move, Pet owners, Recently moved (last 12 months), Recently moved (last 6 months)
-No Children in Household
-Single
Household Income
-<$100,000
-$100,000 - $149,999
-$150,000 - $199,999
-$200,000 - $249,999
-$250,000+
Shopper Audiences
Behavior
-Brand Loyals
-Deal Seekers
Computers & Electronics
-Consumer Electronics High Spenders
Cosmetics & Beauty
-Cosmetics & Beauty High Spenders
Food & Drink
-Meal Subscription High Spenders
Grocery
-Frequent Spenders
-Giant Eagle Shoppers
-High Spenders
-Publix Shoppers
-ShopRite Shoppers
-Stop & Shop Shoppers
-Wegmans Shoppers
Holiday Shopper
-Big Box Stores – Amazon
-Big Box Stores – Walmart
-Black Friday & Cyber Monday
-Easter Shoppers
-Father’s Day
-Gift
-Heavy Buyer/Spenders
-Last-Minute Holiday
-Mother’s Day
-Sporting Goods
-Valentine’s Day
Home Goods
-Furniture and Home Decor
Retail
-Baby Product High Spenders
-Children’s Apparel High Spenders
-Children’s Toys High Spenders
-Footwear High Spenders
-Luxury Apparel High Spenders
-Women’s Retail High Spenders
-Women’s Apparel High Spenders
-Men’s Apparel High Spenders
-Teen Apparel High Spenders
-Online Retail High Spenders
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