LiveRamp Integration

Universal Ads' LiveRamp integration allows you to activate LiveRamp audience as custom audiences in Universal Ads. This makes it easy to reach identity-resolved audiences on CTV without manual CSV uploads, while keeping segments up to date.

Before You Begin

To use the integration, you'll need:

• An active LiveRamp account
• An active Universal Ads account
• Your Universal Ads Account ID

Connect LiveRamp to Universal Ads

1. Sign in to LiveRamp.
2. Create a new Destination Account.
3. Search for and select Universal Ads from the available destination partners.
4. Enter your Universal Ads Account ID when prompted.
5. Complete any required authorization or destination setup steps within LiveRamp.
6. Save the destination account.

Activate Audiences from LiveRamp

1. In LiveRamp, navigate to your audience segments.
2. Select the audience(s) you want to use in Universal Ads.
3. Choose Distribute Audience or the equivalent audience activation workflow.
4. Select your Universal Ads destination account.
5. Submit the audience for distribution.

Use LiveRamp Audiences in Universal Ads

Once an audience has been distributed from LiveRamp:

1. Sign in to Universal Ads.
2. Create a new campaign or edit an existing campaign.
3. Navigate to the Audience section during campaign setup.
4. Select your LiveRamp audience from the available audience list.
5. Apply the audience to your campaign and complete campaign setup.