Genre targeting allows you to run your ads alongside specific content genres using Comcast's first-party data.
Please Note: Genre targeting and Viewership Behavior targeting represent two different types of targeting capabilities. You should use Genre Targeting to specify which genre (e.g., comedy, drama, horror) you would like your ads to appear next to, while you would use Viewership Behavior to target audiences based on their indicated behaviors. For example, if you want to target news viewers, but want your ad to appear adjacent to sports content, you would select:
- Viewership behavior target - News
- Genre target - Sports
Steps:
1. Click open ‘Advanced Options’ under Automatic Placements
2. Select the desired genres to include or exclude for your ad
Genre Targeting Segments:
| Action & Adventure |
| Comedy |
| Documentary |
| Drama |
| News & Information |
| Reality TV |
| Sci-Fi & Fantasy |
| Sports |
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