Advanced Demographics allow advertisers to target viewers based on factors such as education, household income, marital status, and shopper behaviors.
Steps:
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At the Ad Set level, under Performance +, navigate to the Demographics section.
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Within the “Advanced Demos”, you will select the category of choice.
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You can select one or more audiences (the forecasting tool will update based on your selection) to be added to your targeting parameters.
Segments include:
Education
-Bachelor Degree
-Graduate Degree
-High School Diploma
-Less than High School Diploma
-Some College
Household
-Children in Household (13+)
-Children in Household (under13)
-Married
-No Children in Household
-Single
Household Income
-<$100,000
-$100,000 - $149,999
-$150,000 - $199,999
-$200,000 - $249,999
-$250,000+
Shopper Audiences
Behavior
-Brand Loyals
-Deal Seekers
Computers & Electronics
-Consumer Electronics High Spenders
Cosmetics & Beauty
-Cosmetics & Beauty High Spenders
Food & Drink
-Meal Subscription High Spenders
Grocery
-Frequent Spenders
-Giant Eagle Shoppers
-High Spenders
-Publix Shoppers
-ShopRite Shoppers
-Stop & Shop Shoppers
-Wegmans Shoppers
Holiday Shopper
-Big Box Stores – Amazon
-Big Box Stores – Walmart
-Black Friday & Cyber Monday
-Easter Shoppers
-Father’s Day
-Gift
-Heavy Buyer/Spenders
-Last-Minute Holiday
-Mother’s Day
-Sporting Goods
-Valentine’s Day
Home Goods
-Furniture and Home Decor
Retail
-Baby Product High Spenders
-Children’s Apparel High Spenders
-Children’s Toys High Spenders
-Footwear High Spenders
-Luxury Apparel High Spenders
-Women’s Retail High Spenders
-Women’s Apparel High Spenders
-Men’s Apparel High Spenders
-Teen Apparel High Spenders
-Online Retail High Spenders
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