The Universal Ads pixel supports tracking multiple event types and parameters. You can choose to track as many of the following events as you wish:
- Page View
- Content View
- Search
- Sign in
- Schedule Appointment
- Sign Up
- Start Trial
- View Cart
- Wish List
- Purchase
- Start Checkout
- Add to Cart
- Add Payment Info
- Add Address Info
- Subscribe
- Install
- Up to 2 Custom Events
The pixel is also capable of tracking more detailed event data including:
- Description
- User ID
- User Email
- Content ID
- Item Quantity
- Price
- Currency
- Order ID
After you create the pixel, you will see the following information based on the selected events within the reporting dashboard.