Each Universal Ads pixel tracks a single event and links to one ad set. You select an event during the pixel creation process. You can choose from the following event types:
- Landing Page
- Lead
- Sign Up
- Purchase
- Other
After you create the pixel, you will see the following information based on the selected event type. Keep in mind that you cannot break down reporting by event type. If you need to track multiple events, create unique pixels for each campaign.
Up Next: