Build a Pixel Custom Audience

To create a new Pixel Audience users should follow the below steps:

1. Click on “Create New Audience” within Audience Library
2. Select “Pixel Audiences”

1. Enter “Audience Name” and “Description” 
2. Select the pixel from a dropdown listing all pixels created for the ad account
   1. If there is only one pixel created for the ad account it will default select that pixel
3. Select the “Pixel Event” from a dropdown listing all events being collected for their account (e.g. page view, add to cart, purchase) 
4. Select a retention period from the drop down (7, 14, 30, 60, 90, 180 days)
5. Click “Create Audience” 

New audience will appear in the Audience Library table with “Pixel Audiences – [Pixel Event]” (e.g. Pixel Audiences – page views)

Pixel audiences will be available under “Custom Audiences” during Ad Set creation for targeting