The Universal Ads Pixel is a single powerful tag that supports tracking multiple event types and parameters providing deeper insights and reporting. Installing the UA Pixel is simple and completely self-service through Universal Ads Manager. By adding the JavaScript code snippet to your website’s global header you can instantly begin to monitor key web events in real time.
The UA Pixel can track up to 18 events, including two custom events, and 8 additional detailed events (for a full list of event data see here) All events will be attributed using a 7, 14, and 30-day lookback window by default and users can adjust reporting across these different windows. In addition to attribution, you can use the pixel to create custom audiences, allowing you to target or exclude those audiences directly in Ads Manager.
The terms and conditions associated with your use of the Universal Ads Pixel are set forth in our Pixel Terms.
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