Creating a pixel can be done at either the Ad Set level of campaign creation or via Events Manager.
To create and assign a pixel to an ad set, follow these steps:
Creating a Pixel from Events Manager
- Select “Create New Event Source” under Manage Event Sources (follow steps 4 – 9)
The pixel and event information will then be saved to your ad account, making it accessible in the pixel dropdown during ad set creation.
Creating a Pixel from Ad Set level of Campaign Creation
- Select "Conversions" as your campaign objective when creating a campaign.
- At ad set creation, under the Tracking section, toggle the pixel option to "on."
- From the drop-down menu, select Create Pixel+.
- In the free-form text box, name your pixel. Please note the pixel name has a minimum character length of 3 and a maximum character length of 100.
- Check the Terms & Services Box before continuing. Please note checking the Terms & Services Box is only applicable for first time pixel creation
- Select Continue and the new UA pixel is generated and presented on the screen along with instructions for how to implement
- Note: the pixel generated at this stage is referred to as the “Base Pixel” or “Base Code”. This gets placed on your website's global header and initializes tracking on all pages.
Page views are tracked by the base pixel by default, while all other event types must be tracked through event-level code snippets configured in the next step.
- Click “Set Up Events”
- You can now select all event types you would like to track by selecting “Show More Events…”
- You can select as many events as you’d like
- Each time an event is selected a code snippet for the event, as well as optional parameters to collect on the event (e.g. price, order ID, etc.) is surfaced below
- By default, all eligible parameters will be included in the events snippet and you can uncheck whichever parameters you do not want to track
- Event Code Snippets should be implemented on the specific page or action (e.g. purchase confirmation page or purchase button) that you would like to track
Once your pixel is created the pixel and event information will be saved to your ad account, making it accessible in the pixel dropdown during Ad Set creation.
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