Creating a pixel can be done at either the Ad Set level of campaign creation or via Events Manager.
To create and assign a pixel to an ad set, follow these steps:
Creating a Pixel from Events Manager
- Select “Create New Event Source” under Manage Event Sources (follow steps 4 – 7)
The pixel and event information will then be saved to your ad account, making it accessible in the pixel dropdown during ad set creation.
Creating a Pixel from Ad Set level of Campaign Creation
- Select "Conversions" as your campaign objective when creating a campaign.
- At ad set creation, under the Tracking section, toggle the pixel option to "on."
- From the drop-down menu, select Create Pixel+.
- In the free-form text box, name your pixel. Please note the pixel name has a minimum character length of 3 and a maximum character length of 100.
- Check the Terms & Services Box before continuing. Please note checking the Terms & Services Box is only applicable for first time pixel creation
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Select how you'd like to install your pixel between three installation methods: Google Tag Manager, Shopify App or Manual Installation
Step by step installation instructions for each method can be found below:
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