Before installing the Universal Ads Pixel on your Shopify store, you must first create a UA Pixel in Universal Ads. During pixel creation in Ads Manager, you’ll be prompted to select which events you want to track. For Shopify implementations, select the following events during the Set Up Events step:
- Page View - Tracked by default in the base pixel code
- Product View
- Add to Cart
- Checkout Started
- Purchases
Once your pixel has been created, you can use the Universal Ads Shopify App to quickly and automatically implement it on your Shopify store in a fully self-serve way.
To install the UA pixel to your Shopify store download the Universal Ads Shopify app directly from the Shopify App Store.
- Click “Install” on the Universal Ads Shopify App listing page within the Shopify App store
- You will be redirected to your Shopify Store to approve the scope/permissions and install the app
- Once the app is successfully installed, you will be asked to input “Pixel ID” and “Access Token” for your Universal Ads Pixel
- Click “Install Pixel” and a notice saying, “Pixel connected successfully!” will appear on the screen
- Your Shopify store will automatically start sending event data over to Universal Ads