Use Events Manager to create and manage Pixels on Universal Ads.
- To access Events Manager, navigate to the menu and select Events from the dropdown.
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To create a pixel, select Create New Event Source and follow the pixel creation instructions.
- The Events Manager dashboard gives you a centralized view to monitor your Pixel’s activity and track its performance.
Events Manager fields:
- Name: shows the name you assigned to your pixel
- ID: displays the unique ID assigned to your pixel
- Source Type: indicates the type of source – always shown as Pixel
- Last Received: shows the most recent date and time the pixel received activity from your website (Note: activity can occur before your campaign begins if you place the pixel on your site beforehand)
- Received Today: displays the pixel activity received today
- Received Yesterday: displays the pixel activity received yesterday
- Avg. Daily Received: shows the average daily pixel activity
- Created: displays the date you created the pixel
- Updated: shows the date you last updated the pixel
To view or edit an existing pixel code, select the three dots on the right.
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