By connecting your Universal Ads and AppsFlyer accounts you can track performance of your UA App Promotion campaigns directly in AppsFlyer’s Reporting Dashboard. This allows you to measure app installs and downstream events using the same mobile attribution tools you already know and trust.
The integration works by appending an AppsFlyer OneLink impression tracker to your creatives in Universal Ads. When a viewer is exposed to your ad, the tracker fires and passes signals to AppsFlyer, enabling cross-device attribution back to install and post-install events.
To complete the integration, follow the steps in Setting up your AppsFlyer x UA Integration
Note: UA currently supports a one-way integration with AppsFlyer that allows you to track install and post-install events from UA campaigns directly within your AppsFlyer Reporting dashboard. We do not currently offer mobile app reporting in the UA reporting dashboard.