. Generate Cross-Device Link
- Log in to your Branch dashboard
- Navigate to “Ads” then to “Partners”
- Search for and select Universal Ads from the partner directory
- Select the app you would like to configure
- Enable the partner integration for iOS and Android, if applicable
- Review attribution settings and save your configuration
Tip: For detailed instructions on configuring ad partners, attribution settings, and postbacks within Branch, refer to Branch’s official documentation
2. Generate Branch Tracking Links
Next, create the tracking links that Universal Ads will use for attribution.
- In Branch, navigate to Links & QR Codes.
- Select Create Link.
- Choose the app you want to use.
- Configure your link settings:
- Link Alias or Name
- Campaign Parameters
- Channel
- Feature
- Redirect behavior
- Attribution window settings (optional)
- Generate separate tracking links for iOS and Android if required.
- Copy the generated Branch impression tracking URLs.
Tip: For additional guidance on creating Branch attribution and ad partner links, review Branch’s official integration guide.
3. Configure Event Sharing and Postbacks
Event mapping is required for campaign optimization. Mapping conversion events allows Universal Ads to optimize delivery based on your most valuable user actions.
- In Branch, open your Universal Ads Partner Configuration.
- Navigate to the Postbacks or Event Sharing section.
- Enable postbacks for the events you want to share with Universal Ads.
- Map your in-app events to the corresponding Universal Ads optimization events.
- Recommended optimization events may include:
- Install
- Registration
- Purchase
- Subscription
- Add to Cart
- Tutorial Complete
- Configure attribution permissions and event sharing settings as needed.
- Save your event mappings.
Once enabled, Branch will share install and post-install event data with Universal Ads to support campaign optimization and attribution measurement.
Tip: For additional guidance on configuring event sharing and postbacks within Branch, review Branch’s official partner integration documentation.
4. Add Your Branch App Tracker in Universal Ads
1. Create a Performance+ Campaign
2. In the “Objective” section select App Promotion
3. At the Ad Set level under the “Tracking” section toggle the App Tracker ON
4. Select Create App Tracker
5. Select Adjust as your MMP Partner
6. Name your tracker and select which platform you’d like to run on, iOS and Android are pre-selected
7. Copy & paste your iOS App Store ID and Android Package Name in the respective boxes
8. Copy & Paste your impression tracking URL(s) in the respective boxes for each platform type
9. Click Finish
o Universal Ads will automatically validate your URLs and App IDs before saving.
o The impression tracking URL will automatically be appended to all creatives under the ad set it’s appended to.