1. Generate Cross-Device Link
1. Log in to Adjust
2. Select “Campaign Lab”
3. Select “+ New Ad Network”
4. Select Universal Ads from the list of networks
5. Choose the app you want to create the link for.
6. Under Set your link use case, select “Cross-device link”
7. Enter a name for your link
Optional: Update the link’s attribution window and campaign structure parameters
8. Review your link settings and select “Create link
2. Add Your Impression Tracker in Universal Ads
With your Adjust Cross-Device link ready, you can now create your App Tracker in Universal Ads.
1. Create a Performance+ Campaign
2. In the “Objective” section select App Promotion
3. At the Ad Set level under the “Tracking” section toggle the App Tracker ON
4. Select Create App Tracker
5. Select Adjust as your MMP Partner
6. Name your tracker and select which platform you’d like to run on, iOS and Android are pre-selected
7. Copy & paste your iOS App Store ID and Android Package Name in the respective boxes
8. Copy & Paste your impression tracking URL(s) in the respective boxes for each platform type
⚠️ Example of Impression Tracking URL for iOS
https://imp.control.kochava.com/track/impression?campaign_id=uaios-testing&network_id=16243&adset_id={{LINE_ITEM_ID_ALT}}&adset_name={{LINE_ITEM_NAME}}&partner_campaign_name={{CAMPAIGN_NAME}}&partner_campaign_id={{CAMPAIGN_ID_ALT}}&impression_id={{AUCTION_ADGROUP_ID}}&creative_id={{CREATIVE_ID_ALT}}&site_id=none-provided&device_ua={{USER_AGENT_ESC}}&ip_address={{IP_ADDRESS_ESC}}&ad_platform=m_web&creative_name={{CREATIVE_NAME}}&device_id=device_id
⚠️ Example of Impression Tracking URL for Android
https://imp.control.kochava.com/track/impression?campaign_id=uaios-testing&network_id=16244&adset_id={{LINE_ITEM_ID_ALT}}&adset_name={{LINE_ITEM_NAME}}&partner_campaign_name={{CAMPAIGN_NAME}}&partner_campaign_id={{CAMPAIGN_ID_ALT}}&impression_id={{AUCTION_ADGROUP_ID}}&creative_id={{CREATIVE_ID_ALT}}&site_id=none-provided&device_ua={{USER_AGENT_ESC}}&ip_address={{IP_ADDRESS_ESC}}&ad_platform=m_web&creative_name={{CREATIVE_NAME}}&device_id=device_id[
9. Click Finish
o Universal Ads will automatically validate your URLs and App IDs before saving.
o The impression tracking URL will automatically be appended to all creatives under the ad set it’s appended to.