Building a Mobile Custom Audience

To create a new Mobile Audience users should follow the below steps:

1. Click on “Create New Audience” within Audience Library
2. Select “App Events”

1. Enter “Audience Name” and “Description” 
2. Select the app tracker from the “App Tracker Name” dropdown
3. Select the “App Event” from a dropdown listing all events being collected for your account (e.g. install, purchase, subscribe) 
4. Select a retention period from the drop down (7, 14, 30, 60, 90, 180 days)
5. Click “Create Audience” 

Your new audience will appear in the Audience Library table with Name and Audience Type

App audiences will be available under “Custom Audiences” during Ad Set creation for targeting

Up Next: 

• Custom Audience Overview
• Create an Ad Set