1. Configure Universal Ads as a Partner in Singular
Before creating tracking links, you must first configure Universal Ads as a partner inside Singular
- Log in to your Singular account
- Go to “Attribution” then “Partner Configuration”
- Search for and select Universal Ads in the “Search Partners” text box
- Select the app you would like to connect
- Enable the partner configuration for both iOS and Android, if applicable
- Save your configuration
Tip: For detailed instructions on configuring partner settings, enabling postbacks, and managing attribution permissions within Singular, refer to Singular’s official documentation
2. Generate Singular Tracking Links
Next, create the tracking links that Universal Ads will use for attribution
- In Singular, navigate to “Attribution” then “Manage Links”
- Select “Create Link”
- Choose the app that you want to use
- Select Universal Ads as the partner
-
Configure your tracking link settings:
- Link Name
- Campaign Name
- Platform
- Redirect behavior
- Attribution window settings (optional)
- Generate separate tracking links for iOS and Android if required
- Copy the generate impression tracking URLs
Tip: For detailed instructions on building and customizing Singular tracking links, refer to Singular’s official documentation
3. Configure Event Postbacks and Data Sharing
Event mapping is required for campaign optimization. Mapping conversion events allows Universal Ads to optimize delivery based on your most valuable user actions.
- In Singular, open your Universal Ads Partner Configuration
- Navigate to the “Postbacks” or “Event Management” section
- Enable postbacks for the events you want to share with Universal Ads
- Map your in-app events to the corresponding Universal Ads optimization events
- Recommended events may include:
- Install
- Registration
- Purchase
- Subscription
- Add to Cart
- Tutorial Complete
- Ensure postbacks are enabled for all attribution sources if desired
- Save your event mappings
Tip: For additional guidance on configuring postbacks and event sharing within Singular, review Singular’s official documentation
3. Add Your CTV Tracking Link in Universal Ads
With your Singular CTV Tracking link ready, you can now create your App Tracker in Universal Ads.
- Create a Performance+ Campaign
- In the “Objective” section select App Promotion
- At the Ad Set level under the “Tracking” section toggle the App Tracker ON
- Select Create App Tracker
- Select Singular as your MMP Partner
- Name your tracker and select which platform you’d like to run on, iOS and Android are pre-selected
- Copy & paste your iOS App Store ID and Android Package Name in the respective boxes
- Copy & Paste your impression tracking URL(s) in the respective boxes for each platform type
⚠️ Example of Impression Tracking URL for iOS
https://imp.control.kochava.com/track/impression?campaign_id=uaios-testing&network_id=16243&adset_id={{LINE_ITEM_ID_ALT}}&adset_name={{LINE_ITEM_NAME}}&partner_campaign_name={{CAMPAIGN_NAME}}&partner_campaign_id={{CAMPAIGN_ID_ALT}}&impression_id={{AUCTION_ADGROUP_ID}}&creative_id={{CREATIVE_ID_ALT}}&site_id=none-provided&device_ua={{USER_AGENT_ESC}}&ip_address={{IP_ADDRESS_ESC}}&ad_platform=m_web&creative_name={{CREATIVE_NAME}}&device_id=device_id
⚠️ Example of Impression Tracking URL for Android
https://imp.control.kochava.com/track/impression?campaign_id=uaios-testing&network_id=16244&adset_id={{LINE_ITEM_ID_ALT}}&adset_name={{LINE_ITEM_NAME}}&partner_campaign_name={{CAMPAIGN_NAME}}&partner_campaign_id={{CAMPAIGN_ID_ALT}}&impression_id={{AUCTION_ADGROUP_ID}}&creative_id={{CREATIVE_ID_ALT}}&site_id=none-provided&device_ua={{USER_AGENT_ESC}}&ip_address={{IP_ADDRESS_ESC}}&ad_platform=m_web&creative_name={{CREATIVE_NAME}}&device_id=device_id[
- Click Finish
- Universal Ads will automatically validate your URLs and App IDs before saving.
- The impression tracking URL will automatically be appended to all creatives under the ad set it’s appended to.