Campaign Objectives

A campaign objective defines the goal you want to achieve. When selecting an objective, think about your business goals and the actions you want people to take when they see your ad. 

Please note this is only applicable for Perfomance+ Campaigns.

• Universal Ads Manager supports two campaign objectives: Awareness and Conversions.
• The Awareness objective helps you boost your brand’s visibility and generate interest in your products or services. Use this objective to enhance brand awareness.
• The Conversions objective encourages viewers to purchase your products and services. It’s ideal for driving sales and increasing website conversions. Keep in mind, the Conversions objective requires you to include the Universal Ads Pixel in your Ad Set.