Once the pixel is generated, you can copy or download the code and either manually add it to the website or utilize the tag manager or CMS used to manage the website. Please see below for detailed instructions on both approaches.
Pixel Implementation Instructions:
Base Pixel Code Direct Website Implementation
When implementing the Universal Ads pixel on a webpage, it is recommended that you place the base code between the <head> and </head> tags on every page of your website. You will likely have existing code between these tags, so just place the base code underneath the existing code but above the </head> tag. Implementing the code within your <head> tags helps ensure the code executes quickly after a page loads and that visitors' actions are accurately tracked.
Page View events will be tracked by the pixel’s base code by default, but all other event types will need to be tracked through separate event-level code snippets.
Event-level Code Direct Website Implementation
Specific events can be tracked by the UA pixel by calling the pixel’s window.uapx.sendConversion() function with the event name and optional parameters tracked on the event. These event-level code snippets will be generated by UA and should be placed within the opening and closing <body> tags to fire when a specific page loads, or when a user takes a specific action like clicking on a button.