Advanced Demographics Targeting allow advertisers to target viewers based on factors such as education, household income, marital status, and shopper behaviors.
Advanced demographic settings are managed at the Ad Set level:
- Under Ad Set settings, scroll to the Audience section.
- Under Advanced Demographics, select the category you want to target.
- Select one or more audiences, then choose whether to Include or Exclude each audience from your targeting.
Advanced Demographic categories include:
Education
- Bachelor Degree
- Graduate Degree
- High School Diploma
- Less than High School Diploma
- Some College
Automotive
- Boat owners
- Car Owners
- RV Owners
Business & Professional
- Small Business Owner
Household
-
Age of home:
- Built in last 10 years
- Built 10-29 years ago
- Built 30-49 years ago
- Built 50-74 years ago
- Built 75+ years ago
- Children in Household (13+)
- Children in Household (under 13)
-
Homeownership Status
- Homeowners
- Renters
-
New movers
- Likely to move
- Recently moved (last 12 months)
- Recently moved (last 6 months)
- Married
- Military Service
- No Children in Household
-
Pet Owners
- Pet Owners
- Single
Household Income
- <$100,000
- $100,000 - $149,999
- $150,000 - $249,999
- $250,000+
Shopper Audiences
-
Holiday Shopper
- Amazon - Holiday
- Back to School
- Black Friday & Cyber Monday
- Easter Shoppers
- Father’s Day
- Gift
- Halloween
- Heavy Buyer/Spenders
- Last-Minute Holiday
- Mother’s Day
- Sporting Goods
- Valentine’s Day
- Walmart - Holiday
-
Retail
- Baby Product High Spenders
- Children’s Apparel High Spenders
- Children’s Toys High Spenders
- Footwear High Spenders
- Luxury Apparel High Spenders
- Men’s Apparel High Spenders
- Online Retail High Spenders
- Teen Apparel High Spenders
- Women’s Apparel High Spenders
- Women’s Retail High Spenders
-
Big Box Retailers
- Big Box Stores - Target
- Big Box Stores - Walmart
-
Behavior
- Brand Loyals
- Deal Seekers
-
Computer & Electronics
- Consumer Electronics High Spenders
-
Cosmetics & Beauty
- Cosmetics & Beauty High Spenders
-
Grocery
- Frequent Spenders
- Giant Eagle Shoppers
- High Spenders
- Publix Shoppers
- ShopRite Shoppers
- Stop & Shop Shoppers
- Wegmans Shoppers
-
Food & Drink
- Meal Subscription High Spenders
-
Home Goods
- Furniture and Home Decor
Political
Political advertisers have their own set of Targeting options. Please review the article on Political & Advocacy Ads for more info.
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